Thursday, January 27, 2011
It's that time again--recession-style
Ah, Girl Scout Cookie time. Life is good.
Not so fast. Shelly Banjo, WSJ, Jan 27, 2011, says you may find some favorites missing this year. To cut costs, Dulce de Leche, Thank U Berry Munch, among others, have been toasted.
Don’t worry! Do-Si-Dos, Trefoils, and Thin Mints—still being offered. Samoas, Lemon Chalet Cremes, and Tagalongs are also coming back.
The downsizing of the cookies. It is kinda sad, in a way. Nothing ever lasts.
The GS leaders say it’s in the name of simplicity. But, actually five types made up 77% of the revenue.
The 80-20 rule, of course!
The Dulce de Leche were baked to attract the Hispanic market—but just as many non-Hispanic as Hispanics bought them--and apparently not enough of them.
Last year they also tried cutting the size of the box by one ounce. This year, the price will go up instead.
These little entrepreneurs are on fire, by the way! They sell thousands of boxes each, some of them.
One youngster liked Dulce de Leches so much, she hoarded some—but her Dad ate them.
That part, at least, has not changed. Dads will do that.
This is making me hungry—cookies are good, not bad. The heck with the nutrition badge.