Friday, February 11, 2011

Now here is an argument for income redistribution

It’s official—some people have too much money

While many of us (cough, Arizona, cough cough, Florida and Nevada) are checking under the couch cushions every day, others are lah-de-dahing about the tony organic stuff they use to clean the counters.

Ann Marie Chaker wote about the “pampered countertop” in the WSJ, Feb 9, 2011. First up, Mrs Meyer's Clean Day line.

You guessed it—at Whole Foods. (Some people call it “Whole Paycheck.”)

Mrs Meyer’s costs a third more than the average—but smells like lemon verbena and basil.

Caldea has a $12 sandalwood-riceflower cleaner and a $9 sea salt neroli cleaner. Target carries their Herbs de Provence scents.

Of course, it does.

Remember those earlier “good for you” cleaners and their plain-Jane “simple” packages. They are now into the Green Mandarin and Leaf thing.

One gal pipes up that it’s like aromatherapy for your house.

She must be the average customer for this stuff—income $80K and up, physically fit and loves to treat herself.

Mrs Meyers even plays hardball and engages in brand blocking—making stores put all her stuff in one area, not soap in one, detergent in another, and so on.

Cleaners used to be citrusy or piney—now they are “Scent of Desire.”

Jeez, what was wrong with Febreeze?

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