Monday, August 22, 2011
Come on, guys--don't be flaky
Facelube(tm) is high performance men’s skin care.
And funny. So I am covering it. They sell it at some automotive dealers—how could I not love that?
Most men think shaving is the same as exfoliation and call it a day.
These are washes and moisturizers without saying that.
The inventor, Candace Chen, spent more than 18 years in the automotive parts business. Now she’s a cosmoceuticals gal.
The advertising is heavy on words like gunk and grime—they know their audience.
And it’s not cheap. One product contains caviar.
Think of it as a booster, reads one pitch, that works in conjunction with the fresh new motor oil that went into your car after an engine flush.
Now THAT is marketing.
Go to www.facelube.com.