I have had health plans offer me $15 to get a mammo—and also to let some doctor come to my house and assess my health.
According to the WSJ, April 8, 2012, in a story by Anna Wilde Mathews, plans are setting up team competitions and raffle-style prizes for health behavior changes.
You want people “engaged and excited,” one exec said.
Humana’s Humana Vitality plan asks people to do a questionnaire and then suggests approaches, such as exercise or a health coach Participants get points exchangeable for electronics or sports equipment.
Cigna has one that offers Starbucks gift certificates—isn’t that sort of self-defeating.
Still other plans are aimed at getting kids to exercise.
I guess all this is inventive…maybe even good…but for me, it’s nosy. But you know how I am.
See that dog in the pix? He gets dog biscuits when he can make that woman walk him.
Kidding, kidding.
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