Thursday, April 19, 2012

Prizes from health plans

I have had health plans offer me $15 to get a mammo—and also to let some doctor come to my house and assess my health.

According to the WSJ, April 8, 2012, in a story by Anna Wilde Mathews, plans are setting up team competitions and raffle-style prizes for health behavior changes.

You want people “engaged and excited,” one exec said.

Humana’s Humana Vitality plan asks people to do a questionnaire and then suggests approaches, such as exercise or a health coach Participants get points exchangeable for electronics or sports equipment.

Cigna has one that offers Starbucks gift certificates—isn’t that sort of self-defeating.

Still other plans are aimed at getting kids to exercise.

I guess all this is inventive…maybe even good…but for me, it’s nosy. But you know how I am.

See that dog in the pix? He gets dog biscuits when he can make that woman walk him.

Kidding, kidding.

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