Thursday, December 12, 2013
Diet soda--sinking drink
Between 1990 and 2010, diet rose from 26% of soda sales to 31%.
But now, sales have plunged 6.8% in the last year.
Pepsi called this a fundamental shift.
Instead of banging it in with meals and all day, more 18-36ers consider it a "treat."
Most of the problem is with doubts about aspartame and sucralose and acesulfame potassium--the sweeteners.
The American Beverage Assn says these are the most studied ingredients ever--but a July opinion piece in Trends in Endocrimology and Metabolism said these chemicals may trigger "metabolic derangements" by tripping mechanisms that regulate caloric intake, as the article put it.
Meanwhile Coke, among others, is studying stevia and other products. They believe in diet drinks.
They are even marketing them to manly men.
But what about that weird metallic taste? Or am I not supposed to say that?