Tuesday, April 01, 2014

Music is lodged in your heart

Scientists from Carolina State University analyzed 50 years of hit songs to identify themes marketers can use to target you.

People tune out commercials but music can grab.

Looking at the popular songs, they found some themes that seem to resonate with people. They are: loss, desire, aspiration, breakup, pain, inspiration, nostalgia, rebellion, jaded, desperation, escapism and confusion.

Not all were popular at the same time--Rebellion was big in the 60s and 70s, and was not even in the Top 10 in the 80s.

Desperation and inspirational leapt onto the list in the 00s. From Sept 11?

The other day a commercial played a snatch of Zorba's Dance from the movie Zorba the Greek, a big favorite of mine. I almost jumped off the couch.

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