Thursday, June 05, 2014
Do you like "alpha sizing"?
Elizabeth Holmes, WSJ, May 29, 2104, delves into this murky world.
Usually an alpha size is two number sizes--example, a size 4 and 6 combine to be a Women's Small, or S.
Of course, different stores and lines do it differently. Oh, great. Chico's, I think, has 1, 2 and 3.
"Leisure" clothes, especially, are getting roomier and stretchier--so alpha sizing is fine.
Alpha sizing also eliminates on-line shoppers from ordering two sizes and returning one. Also it's cheaper to make a smaller range of sizes.
Men also are less picky about fit--and can pick up clothes more easily.
Even bras are alpha-sized sometimes now. One brand went from 26 sizes to six.
Manufacturers also know if something is too big--the customer will try the smaller--but not always the other way around.
I read the other day about a Japanese size and saw the label in a picture--FAT.
Yeah, well, sputter sputter--I hate sushi! So there.