Tuesday, August 05, 2014
What's after Zumba?
Gyms everyplace ponder this--they need something snappy, with a backstory (maybe ethnicity), that's fun and won't injure.
One new thing is the Disq--which adds strength to movement.
Group exercise brings people to the gym more often--and they renew more often.
The Disq hooks cords around arms and legs--you control the resistance. A former speedskater invented it--the good narrative.
It's male-friendly--the class is called Transformer with Disq.
It's quick--45 mins.
For now, the Crunch chain is using it--but only for 6 mos and for now, only in NY.
By the way--Pogostick Boot Camp tanked.