Tuesday, April 07, 2015

Weight-conscious female smokers less likely to quit

To me, this is one for The Big Book of Duh.

University of Illinois researchers published a story in Tobacco Control that seemed to show that women worried about their weight were less bothered by price increases on cigarettes, smoke-free laws, or anti-tobacco ads and messaging.

They looked at data from 10,000 smokers from the US, Canada, UK and Australia. This was part of the Intl Tobacco Control Policy Evaluation Project.

Respondents completed three surveys between 2002 and 2007 which asked did they think smoking helped control weight, their attempts to quit, and the impact of messaging.

If women did not think smoking helped with weight, a 10% increase in cost was accompanied by a 6% increase in quitting attempts.

If women thought smoking did help with weight, a price increase did not affect them.

Same for messaging--if they believed weight not affected, a 10% increase in messaging yielded a 12% increase in quitting attempts.  If weight was a factor, no increase in quitting attempts.

What was the conclusion--women needed more info on smoking and weight.

Also--if you quit, you can exercise more, which helps with weight, the scientists noted.

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