Friday, October 23, 2015

Should fast food have warnings in commercials?

That new glistening doublepatty treat looks so good on TV! We all know that (well, all but the most confirmed vegans nibbling at their lettuce wraps).

There is a new study in the journal Appetite that posits that the rise in commercials for such high-fat, high-sodium, high-calorie treats is warping our teens.

Some researchers at the American University's Kogod School of Business surveyed 1,000 teens about their eating and viewing.

To me surprisingly, heavy TV viewers who did not eat fast food much were desensitized to its negatives, but those who regularly ate it, did know about how it might affect them but ate it anyway.

In other words, as exposure on TV goes up, actually eating a lot of fast food could increase sensitivity to the risks.

But the researchers concluded that maybe fast food ads should be monitored and perhaps regulated. And maybe there could be mention or even ads for healthier foods.

I am not sure what all this proves, if anything. Are we going to see ads that end with...

Please do not eat the burger shown without consulting your doctor. Side effects include weight gain, acne, sluggishness, cardiovascular and heart disease, diabetes, abdominal fullness, and bad breath from the onions.

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