|Milk, formula, or a "milkshake"?|
Often, she found, the messages promoted manufactured alternatives as better than breastfeeding or homemade food.
This contradicts the beliefs of many health professionals.
Yet, in 2015, companies spent $77 million to advertise these foods and bevs to parents.
Nearly 60% of this advertising promoted oroducts not recommended by doctors--notably "toddler milks," which were pushed as being "formula, poor toddler snacks, and a child's liquid nutrition supplement.
In fact, ads for toddler milk are displacing ads for actual formula and are aimed largely at Hispanic parents.
Toddler milks contain added sugar. and are less expensive than formula, so parents buy them.
Maybe not if they read this. Pass it on.