Wednesday, November 02, 2016

Ads for toddler food may be misleading

Milk, formula, or a "milkshake"?
Jennifer L. Harris of the Rudd Center for Food Policy and Obesity at the University of Connecticut analyzed the content of ads for infant formula and toddler foods.

Often, she found, the messages promoted manufactured alternatives as better than breastfeeding or homemade food.

This contradicts the beliefs of many health professionals.

Yet, in 2015, companies spent $77 million to advertise these foods and bevs to parents.

Nearly 60% of this advertising promoted oroducts not recommended by doctors--notably "toddler milks," which were pushed as being "formula, poor toddler snacks, and a child's liquid nutrition supplement.

In fact, ads for toddler milk are displacing ads for actual formula and are aimed largely at Hispanic parents.

Toddler milks contain added sugar. and are less expensive than formula, so parents buy them.

Maybe not if they read this. Pass it on.

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