Tuesday, December 06, 2016
Tiny tots love streaming
And DHX Media is one place my work has been read (no sale, sad face). Anyhow, this is a Canadian kids programming giant, and they did a survey of 2,700 parents in the US, Canada and the UK to understand how kids 0-12 get their entertainment (and their commercials, of course).
According to the Animation World Network site (AWN.com), they are talking about what they call the global on-demand generation.
Surprise! Kids love mobile devices and streaming. And parents are "very comfortable" with this--even though these venues include commercials.
Tablets are the kids' preferred "screen." In the survey, 72% of daily kid viewing is from streaming services, such as YouTube, Netflix, Amazon and others.
--78% of the households had at least one tablet
--29% of those had a tablet just for the child
--40% of the kids used smartphones.
----90% of the households with kids under 13 had at least one smartphone, 14% had a smartphone for the child alone
YouTube is by far the most popular streaming platform, specially the ad-supported Video on Demand (AVOD). YouTube Gamers captured 24% of the kids.
Perhaps a little disturbingly, parents also liked a new concept called One Click Content to Retail--that allows viewers to click directly from a commercial to the buy site. Eight-one percent of the parents even liked the idea of their kids keeping a wish list with One Click Content to Retail.
Oh, well, folks--it's a brave new world...My cartoons have great merch possibilities--anyone? Anyone?