Wednesday, April 26, 2017
People pick produce based on smell and appearance
University of Florida Institute of Food and Agricultural Sciences researchers says growers and grocers need to know people pick their fruits and veggies based on aroma and appearance--not, say, cost and trendiness or even vitamin content.
But--appearance does not always correlate to flavor or aroma.
Consumers like fruit to be sweet and juicy, but in a survey of 1,220 people, they thought the flavor was a matter of luck.
Scientists work to find the genes that give fruits and veggies their finest taste and smell traits. Genes can also be manipulated to make the plants for insect resistant and to stay fresh longer.
--Of the six commodities in the survey, consumers bought strawberries the most, followed by tomatoes.
--30.9% thought appearance was most important--price was the Number One factor for 28%.
--Some consumers said they would pay up to 25 cents a pound more for better-tasting fruit. (Grocers say they won't.)
--Consumers do not like fruit with bruises.
Remember those garden tomatoes your grandmother used to serve? Can't find those babies in the store much anymore. We used to stand in the garden with a salt shaker and eat them like an apple. Even those hideous tomato worms with the horns on them did not deter us.