Friday, July 21, 2017

Hiphop community embracing health as the new wealth

The late Pfife Dawg--dead of
diabetes.
Story in Healthy Living. Malik (Pfife Dawg) Taylor of A Tribe Called Quest died of complications from Diabetes 2.  Not crack, not heroin, not oxy, not "lead poisoning"--diabetes.

--Heavy D, Big Pun, and the Beastie Boys' Adam Yauch, Prodigy of Mobb Deep, and 2 Live Crew's Fresh Kid Ice--all died of things like sickle cell or stroke...What people could call natural causes, but which need not be so natural at young ages.

Quincy Jones III and Shawn Ullman have made a hiphop documentary called: Feel Rich: Health is the New Wealth."

There seems to be a new trend toward healthy living in the hiphop community. Styles O is opening juice bars in the Bronx, Other rappers are opening health clubs and gyms.

The organization Feel Rich, founded in 2011, which is connected to the film, collaborates with the American Heart Association, the American Diabetes Association, and various corporations and brands. Among other things, the organization has funded urban gardens. In the film, the weight loss journeys of Fat Joe and Crystal Wall are outlined.

The idea was to make health fun and aspirational.

But--the founders point out--hiphop has been around a while now--the rappers are getting older and health is more of an issue.

Boy is that true.

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